Carmine Mastropierro

Carmine Mastropierro is a copywriter that's written for Neil Patel, Marketo, and GoDaddy. He is also the Co-Founder of the Toronto law firm marketing agency WiseMedia.

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The Top 10 D2C Marketing Channels: Why They’re Effective and Strategies to Maximize ROI

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The direct to consumer e-commerce sales in the United States are expected to reach $174.98 billion by 2023. And, as an e-commerce business, that means more growth and revenue opportunities every year. However, it’s not that simple. You need to understand the best D2C marketing channels and how to maximize their return if you want …

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Facebook Ads Audience Types: What They Are and When to Use Them

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Facebook Ads offer a variety of targeting options for advertisers. There are several different types of Facebook Ads audiences, and each one has its own unique purpose. In this blog post, we will discuss each type of audience and when you should use them. Keep in mind that there is no “one size fits all” …

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The 8 Best Dropshipping Platforms For E-Commerce Brands

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Dropshipping is a popular way to start an online business for those who don’t have any money or just want to try something new. Dropshipping means that you never see your products before they are shipped out, and the product’s manufacturer will ship directly to your customer instead of you. This blog post will go …

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Google Shopping Ads Vs Search Ads – What’s The Difference?

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Google Shopping ads and Google Search ads are two different types of online advertising campaigns that e-commerce businesses can’t miss. Why? Because consumers are 63% more likely to click a paid ad on Google versus other channels. Sure, you need to use Facebook Ads, YouTube, and various platforms to maximize revenue. But, what’s the difference …

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8 Essential Google Ads Benchmarks You Need to Know

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It is important to measure the performance of your Google Ads campaigns to maximize return on investment. Otherwise, you may end up wasting ad budget and resources. There are many metrics that you should be tracking as well, including the conversion rate and clickthrough rate. In this blog post, I’ll cover Google Ads benchmarks you …

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How Advertising Will Look in Facebook’s New Metaverse

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Facebook’s new plan to create a digital world called the Metaverse has been making headlines. But, what is it? And, how does it work? In this blog post, we’ll take a closer look at Facebook’s plans and how they will affect advertisers and marketers. After all, the augmented reality market size is expected to reach …

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ali express vs

AliExpress Vs DHgate Dropshipping – Full Comparison

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If you’re looking for a reliable, easy to use, and cost-effective way to dropship products from China then you should be considering AliExpress or DHgate. Dropshipping is an efficient way to make money online without having any inventory of your own. In fact, listen to this: the Asia Pacific dropshipping market size is going to …

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