Offer Creation

How to package your skills into scalable assets. Move from being a “hired gun” to an Offer Owner using the Container model.

How to Create an Irresistible Offer: The Ultimate Guide (With More Examples)

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You want to know the secret to how to create an irresistible offer? It isn’t about adding more bonuses. It isn’t about lowering your price. And it certainly isn’t about using hype-filled sales copy. Creating an irresistible offer is essentially just helping somebody get to where they’re already trying to go. Most people overcomplicate this. …

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Creating a Client Avatar That Actually Buys: The No-Fluff Guide to Finding Your Ideal Client Avatar

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Most people start creating a client avatar by writing fiction. They sit down with a blank Google Doc and dream up “Marketing Mary.” She is 45 years old. She drives a Volvo. She likes yoga on Tuesdays and drinks Pinot Grigio on Fridays. That is cute. But it is useless. Knowing she likes yoga doesn’t …

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Info Marketing blueprint for copywriters looking to scale ask themselves.

Info Marketing For Copywriters: How To Build A $30k/m Business Without Selling Your Time

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The Real Talk Disclaimer: Info marketing takes work, just like any other business. I’m showing you exactly what worked for me… but I can’t guarantee it will work for you. Why? Because I don’t know your work ethic. However, most people who buy info marketing products do absolutely nothing with them. And if you do …

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Funnel Tycoon: Free Direct Response Simulation Game

Can you build a profitable funnel without going broke? Find the right buyer, build the offer, scale the ads, and try not to blow it.

A free direct response simulator. No signup, just play.

Play Funnel Tycoon »

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Think you can build a profitable funnel without going broke?

Find the right buyer, build the offer, scale the ads… and try not to blow the budget. Funnel Tycoon is a free direct response simulator. No signup, no catch. Just play.

Play Funnel Tycoon »