Google Shopping ads and Google Search ads are two different types of online advertising campaigns that e-commerce businesses can’t miss. Why? Because consumers are 63% more likely to click a paid ad on Google versus other channels. Sure, you need to use Facebook Ads, YouTube, and various platforms to maximize revenue. But, what’s the difference …
Google Shopping Ads Vs Search Ads – What’s The Difference? Read More »
It is important to measure the performance of your Google Ads campaigns to maximize return on investment. Otherwise, you may end up wasting ad budget and resources. There are many metrics that you should be tracking as well, including the conversion rate and clickthrough rate. In this blog post, I’ll cover Google Ads benchmarks you …
8 Essential Google Ads Benchmarks You Need to Know Read More »
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