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Facebook Ads vs. TikTok Ads – Which Is Best for Your Business?

tiktok vs facebook

The world of advertising is changing rapidly. With the rise of social media, businesses are now able to advertise their products and services in a variety of ways from Facebook Ads to TikTok ads. In fact, the average brand is spending $750–$2,499/month on advertising.

Average monthly advertising budgets

But which platform should you use for your business? In this blog post, we will discuss the pros and cons of Facebook Ads vs TikTok ads so you can make the most out of your ad dollars!

Facebook Ads vs TikTok Ads

Let’s compare Facebook Ads vs TikTok Ads and what makes them different.

What are Facebook Ads?

Facebook ads are a form of online advertisement that appear on places like a user’s Facebook newsfeed and can be targeted to specific audiences. The numbers speak for itself too. 93% of social media marketers use Facebook Ads to grow their brand.

Percent of social media marketers using paid ads

Facebook Ads show up in areas like the News Feed which means it’s not going to bother readers who aren’t interested in what you’re selling or promoting. In addition, if someone clicks on an ad from their phone while scrolling through their feed, they’ll automatically go to your website when they click “Open Link” or another CTA button if you set up the ad to do so. This uses app-to-web deep linking and helps increase traffic because people won’t need to leave Facebook to get information about a product or service before purchasing it (which helps improve conversions).

Facebook Ads advantages

So, what are the benefits of using Facebook Ads? Facebook is the biggest social media platform in the world with over two billion monthly users. With an audience like that, any e-commerce business can drive massive revenue and success when used correctly.

Also, keep in mind that you gain access to Instagram Ads through Facebook’s platform. This allows you to reach more potential customers and advertise on multiple channels at once.

Here are some advantages for using Facebook ads:

  • You can reach a very specific group of people thanks to detailed targeting options (demographics, interests, etc.) Targeting options let businesses use one ad campaign across multiple audiences which increases exposure and reduces costs at once.
  • With more than 100 million small business advertisers every month, competition isn’t as high as on other online advertising venues so there may be less expensive ways to get your message out there.
  • It has built-in A/B split testing capabilities so you can constantly find winning combinations of creatives, sales copy, and audiences.
  • It’s a very robust platform and once you master it, you could potentially make millions of dollars!
  • Facebook has powerful retargeting capabilities that allow you to maximize your ad dollars.

Facebook Ads disadvantages

Okay. There’s no such thing as a perfect advertising channel. The biggest downside of Facebook Ads is that it requires a lot of manual work. You have to set up your ad, select the audience and choose what you want them to do. If you don’t, then there’s no way for anyone else but yourself to know how many people are clicking on your ads or going through with your desired action.

It can be very time-consuming if you’re just starting out! That’s why it’s wise to hire a PPC management company like Profitable Ads as we’ve managed millions of dollars in ad spend for our clients.

The Office

Facebook Ads cost

How much money you spend on Facebook Ads depends on several factors. This includes the audience you’re targeting, bidding model, ad quality, estimated action of Facebook users, and more. Here are some key statistics to keep in mind from our Facebook Ads benchmarks article:

  • The average return on ad spend is 6-10x.
  • The average click through rate is 0.90%.
  • The average conversion rate is 9.21% (Amazing, right?)
  • The average cost per action is 18.68%.
  • The average cost per click is 1.72%.

According to WebFX, Facebook Ads average a $0.97 cost per click and $7.19 per 1,000 impressions. Keep that in mind when comparing them to TikTok Ads.

That brings me to my next point.

What are TikTok Ads?

TikTok ads are a way to get your brand in front of people while they’re creating or watching video content on TikTok. And with over 1 billion monthly active users, it’s a channel you don’t want to miss out on.

TikToks userbase

You can either make a brand new ad specifically for TikTok like many businesses do with Facebook and Instagram Ads or you can re-purpose existing creative that’s been proven successful on other channels. Here’s an example of one:

Mercedes TikTok ad example

There are three primary components to any good TikTok Ad: the first few seconds to grab attention, the offer, and call to action. Remember to make it emotional. Hit their pain points and give them an exciting reason to click the ad otherwise it will collect dust. Or, consider enticing users to make their own content o create a viral effect like Mercedes Benz did in the above example.

TikTok Ads advantages

Why should your brand invest in TikTok Ads? They are a great way to reach an audience that has been shown to be highly receptive and responsive to advertisements. Additionally, TikTok’s impressive top-of-funnel metrics—like time spent watching video content—make it easier for brands large and small to measure the success of their campaign. Finally, there is a low barrier of entry because you can simply create or re-purpose existing creative instead of creating something from scratch which means more budget will go towards promotion rather than production costs.

TikTok Ads disadvantages

The big TikTok disadvantage would be the fact that it’s new which means not as much data is available about its capabilities compared to other popular social media platforms such as Instagram, Twitter, LinkedIn, etc. If you’re creating videos from scratch, it can take a large amount of resources to produce high quality content. Compared to Facebook Ads, there is also a limiting amount of formats you can leverage.

TikTok Ads cost

The average cost of a TikTok ad is $10 per 1,000 views or $1 per 1,000 impressions. They also require that you spend at least $500 on a campaign. Comparing that to its competitor, Facebook Ads only require you to pay $1/day for impression-based campaigns or $5/day for clicks, likes, video views, etc. Facebook Ads are cheaper but keep in mind your audience targeting impacts this greatly.

Final thoughts on Facebook Ads vs TikTok Ads

Facebook Ads and TikTok Ads are great channels for driving awareness and sales. However, which one is better for your business? While TikTok Ads have a higher upfront cost, they often are more affordable over the long term. Facebook Ads offers more features and the ability to advertise on Instagram though.

We recommend testing TikTok Ads while they’re cheap and new. Like we saw with Facebook and other platforms, they can skyrocket once people start figuring out the platform! You should also test Facebook to see if they work for your brand.

Apply to become a Profitable Ads client if you’d like world-class media buyers to manage all of your paid campaigns.

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❌ Decreasing returns when you scale ads 

❌ Ads dying out after 2-5 days 

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So, if that sounds interesting…

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