Fashion PPC management services are a necessity for any fashion brand. As more and more people shop online, the need to invest in PPC management becomes clear. This is because there are many opportunities to make money online through advertising, but you have to know how to do it effectively or your business will not succeed. Our team of experts specializes in helping clients understand this process and use it properly so that they can generate profit from their online marketing efforts. Keep reading to learn more.
Why do fashion brands need PPC?
These are some of the many reasons your fashion brand should start investing in paid ad campaigns.
Drive more conversions and sales
PPC drives more conversions and sales because it puts your brand in front of the right people at the right time. When someone is actively looking for a product or service like yours, they are much more likely to click on your ad and make a purchase.
Our team has extensive experience creating targeted campaigns that reach your ideal customer. We know how to craft ads that speak to their needs and desires, which increases the chances that they will take action.
Campaigns also use retargeting methods to keep potential customers engaged even after they leave your website. This means you can continue reaching out to them with relevant ads until they decide to make a purchase.
Retargeting is one of the most effective ways to increase conversion rates because, as we’ll touch on in a moment, 97% of people visit a website and don’t convert. That means if you aren’t retargeting and continuing the conversation, millions of dollars could be slipping through your fingers.
Recover abandoned carts
Retargeting can also be used to recover abandoned carts. Cart abandonment is a huge issue for online stores, with an average rate of almost 70%. However, retargeting can help you bring those customers back by reminding them of the products they left in their cart.
You can even use dynamic remarketing to create ads that are specific to each individual customer. This will make your ads feel more personal and increase the chances that the customer will return and complete their purchase.
97% of people visit a website and don’t convert as we mentioned; tetargeting is one of the most effective ways to increase conversion rates because it entices these individuals to finish their shopping.
Increase brand awareness
In addition to converting new customers, fashion PPC management services can also help you increase brand awareness.
Paid advertising is a great way of targeting people who are actively looking for your kind of product and getting them to visit your website. This will expose more people to the products that you have available which could result in increased sales volumes or an improved reputation as a reliable fashion brand.
If they do convert then it has been shown that these types of ads improve customer loyalty too because these individuals had already demonstrated some interest beforehand by clicking on the ad.
What advertising platforms do you manage?
Profitable Ads has experience managing ad campaigns for all major platforms. However, you’ll most likely want to consider one (or several) of the following.
Facebook Ads is a popular advertising platform because it has over two billion active users. That’s a huge potential market for your products! In addition, Facebook Ads allows you to target very specific demographics, interests, and even behaviors. For example, you can target people who live in a certain city or who have visited your website before.
Another great thing about Facebook Ads is that the reporting tools are very robust. You can see how many people saw your ad, how many clicked on it, what they did when they got to your website (e.g., converted or bounced), and more. This data can help you optimize your campaigns to ensure that you’re getting the most out of your investment.
Similar to Facebook (because it’s owned by the same company) is Instagram. Which, as you probably already know as a fashion brand, is incredible for the industry. It’s a visual platform, so it’s the perfect place to showcase your products.
Instagram Ads are very effective because they appear in the user’s Instagram feed. This is different from Facebook Ads, which appear on the right-hand side of the screen. Because people are used to seeing ads in their Instagram feeds, they’re more likely to interact with them.
Another great thing about Instagram Ads is that you can target people based on their interests and demographics. For example, you could target women who live in Los Angeles between the ages of 18 and 34 who have expressed interest in fashion brands on social media. This level of targeting ensures that your ad reaches only interested users, which improves your chances of conversion.
If you’re not on TikTok, you’re seriously missing out. This social media app, which is owned by China’s ByteDance, has over 500 million users and is growing rapidly. TikTok is a great platform for brands to advertise on because it’s so popular with young people. In fact, 71% of all TikTok users are under the age of 25.
TikTok Ads are short videos that play before other videos. They can be up to 15 seconds long, and they must be original content that hasn’t been published anywhere else online. Because of the short length and creative nature of these ads, they’re perfect for capturing people’s attention quickly and showing off your products.
YouTube is another great platform for fashion brands to advertise on. It has over a billion users, making it the world’s second most popular website. YouTube Ads are short videos that play before other videos. They can be up to 30 seconds long, and they must be original content that hasn’t been published anywhere else online.
Like TikTok Ads, YouTube Ads are perfect for capturing people’s attention quickly and showing off your products. They’re also a great way to increase brand awareness and drive traffic to your website or store.
PPC management services can help you create and run successful ads on both TikTok and YouTube. Our team of experts will help you choose the right target audience, create catchy ad copy, and design attractive videos.
Last but not least are good ole’ Google Ads. Google Ads are a great way to reach people who are already interested in your products. They also offer a lot of flexibility, allowing you to target people based on their location, age, gender, and interests.
PPC management services can help you create and run successful Google Ads campaigns. Our team of experts will help you choose the right target audience, create catchy ad copy, and design attractive videos. We’ll also make sure your ads are optimized for maximum performance.
If you’re looking for a trusted partner to help you with your fashion PPC management needs, look no further than our team at Profitable Ads. We have years of experience creating successful ads campaigns for fashion brands of all sizes.
Our fashion PPC management process
We don’t work like the average fashion ad agency. Profitable Ads uses a proprietary formula and approach that we’ve developed over years managing tens of millions of dollars for clients. We call it the P.R.I.N.T™ Money Method in which we plan, research, implement, network, and thrive. Learn more here.