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Facebook Ads Audience Types: What They Are and When to Use Them

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Facebook Ads offer a variety of targeting options for advertisers. There are several different types of Facebook Ads audiences, and each one has its own unique purpose. In this blog post, we will discuss each type of audience and when you should use them. Keep in mind that there is no “one size fits all” answer to this question; you need to consider your specific business goals and target audience when deciding which targeting option is best for you. Let’s get started!

Facebook Ads audience types

These are the main targeting options you have available when using Facebook Ads.

Custom audiences

Custom audiences are a great way to target your current customers or subscribers. You can create a custom audience by uploading a list of email addresses, phone numbers, or user IDs. Facebook will then match those contacts with their profiles on the social network. This is a great option for retargeting your current customers; you can show them ads that encourage them to come back and make another purchase.

You can also use custom audiences to target people who have interacted with your business in some way online. For example, you could create a custom audience of people who have visited your website or clicked on one of your Facebook Ads. This is a great way to reach more potential customers who are already interested in what you offer.

If you want to create a custom audience, you can do so using the Audiences section of the Facebook Ads Manager.

When to use: Custom audiences are a great option for retargeting your current customers or targeting people who have interacted with your business online.

Which types of custom audiences can be created?

There are three main types of custom audiences:

  • People who have interacted with your business online: (e.g., visited your website, clicked on one of your ads)
  • Customers: (e.g., uploaded a list of email addresses, phone numbers, or user IDs)
  • Subscribers: (e.g., people who have subscribed to receive updates from you)

How big does a custom audience need to be on Facebook?

The minimum size for custom audiences on Facebook is 100 which is easily achievable. However, the larger your list of contacts, the more targeted your ads can be.

What demographics can you target on Facebook?

Facebook Ads offers a wide range of demographic targeting options. You can target people based on their age, gender, location, and interests. This allows you to reach the right audience for your business.

For example, if you’re selling a product that is only relevant to adults, you can use Facebook’s age targeting option to exclude children from seeing your ad. Or if you’re running a local business, you can use Facebook’s location targeting to ensure that your ad is shown only to people in your area.

You can also target people based on their interests. This is a great way to reach potential customers who are already interested in what you offer. For example, if you sell golf equipment, you could target people who have expressed an interest in golf.

Lookalike audiences

Lookalike audiences are a great way to reach new customers. Facebook can create a lookalike audience based on your current customers or subscribers. This means that Facebook will find people who are similar to your current customers, and then show them your ad.

This is a great option for businesses that want to expand their reach and find new customers. You can also use lookalike audiences to target people who have visited your website or clicked on one of your ads.

To create a lookalike audience, you can use the Audiences section of the Facebook Ads Manager.

When to use: Lookalike audiences are a great option for expanding your reach and finding new customers similar to your existing shoppers.

Saved audiences

Saved audiences are a great way to target people who are already interested in what you offer. You can create a saved audience by targeting people based on their age, gender, location, interests, or behaviours.

For example, if you want to reach men aged 18-24 who live in the United States and are interested in cars, you can create a saved audience using Facebook’s targeting options. This will allow you to show your ad only to people who meet those criteria.

You can also use saved audiences to exclude certain groups of people from seeing your ad. For example, if you’re selling a product that is not relevant to children, you can use Facebook’s age targeting option to exclude children from seeing your ad.

Which audience is best for Facebook ads?

The best audience for Facebook ads depends on your business and what you’re trying to achieve.

If you want to reach as many people as possible, you should use the general targeting options that are available on Facebook. These include age, gender, location, and interests.

If you want to target a specific group of people, you should use one of Facebook’s custom audiences. This includes people who have interacted with your business online, customers, or subscribers.

If you want to reach new customers, you should use Facebook’s lookalike audiences. Lookalike audiences are created by finding people who are similar to your current customers or subscribers.

You can also create a saved audience based on your target demographic profile. This allows you to target people who are already interested in what you offer.

Wrapping up Facebook Ads audience types

There are a variety of Facebook Ads audience types to choose from. You can target people based on their age, gender, location, interests, or behaviours. You can also use saved audiences or create lookalike audiences.

The best audience for your business depends on what you’re trying to achieve. If you want to reach as many people as possible, use the general targeting options that are available on Facebook. If you want to target a specific group of people, use one of Facebook’s custom audiences. If you want to reach new customers, use Facebook’s lookalike audiences.

No matter which option you choose, Facebook Ads offers a great way to reach potential customers who are already interested in what you offer.

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