Claude Hopkins, copywriter, advertiser, marketer.

Claude Hopkins: The Father of Scientific Advertising (and the Rules That Still Print Money)

“A good headline keeps 90% of the copy being read.” – Claude Hopkins If you have spent any time looking at conversion data, you have probably run into that quote. It gets thrown around by modern growth hackers, conversion rate optimization experts, and Twitter marketing gurus every single day. But the man who first said …

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