Creating a Client Avatar That Actually Buys: The No-Fluff Guide to Finding Your Ideal Client Avatar

Most people start creating a client avatar by writing fiction. They sit down with a blank Google Doc and dream up “Marketing Mary.” She is 45 years old. She drives a Volvo. She likes yoga on Tuesdays and drinks Pinot Grigio on Fridays. That is cute. But it is useless. Knowing she likes yoga doesn’t …

Creating a Client Avatar That Actually Buys: The No-Fluff Guide to Finding Your Ideal Client Avatar Read More »