“Properly exploited, one good idea that occurs to you while walking on a beach is worth more than 10 lifetimes of hard work.” – Gary Halbert When Gary Halbert asked his seminar students that question, the answers came fast. Some said they wanted the highest quality beef. Others argued for the lowest prices. Some wanted …
Gary Halbert: The Prince of Print and the Greatest Sales Letter Ever Written Read More »
“Propaganda is the executive arm of the invisible government.” – Edward Bernays You don’t know him, but he knows you. He knows what you eat for breakfast. He knows why you think a diamond ring means “forever.” And he didn’t just guess these things. He engineered them. Edward Bernays (1891–1995) was an Austrian-American pioneer of …
Edward Bernays: The Father of Public Relations and Modern Propaganda Read More »
Direct response copywriting is a specialized form of writing designed to get an immediate, measurable result from the reader. Unlike content writing, which focuses on engagement or brand awareness, direct response copywriting focuses on one thing: Generating a lead or a sale right now! It is the engine behind every high-converting Facebook ad, email sequence, …
Direct Response Copywriting: The Skill That Makes You Rich (Or Keeps You Broke) Read More »
You want to know the secret to how to create an irresistible offer? It isn’t about adding more bonuses. It isn’t about lowering your price. And it certainly isn’t about using hype-filled sales copy. Creating an irresistible offer is essentially just helping somebody get to where they’re already trying to go. Most people overcomplicate this. …
How to Create an Irresistible Offer: The Ultimate Guide (With More Examples) Read More »
Most people start creating a client avatar by writing fiction. They sit down with a blank Google Doc and dream up “Marketing Mary.” She is 45 years old. She drives a Volvo. She likes yoga on Tuesdays and drinks Pinot Grigio on Fridays. That is cute. But it is useless. Knowing she likes yoga doesn’t …
Can you build a profitable funnel without going broke? Find the right buyer, build the offer, scale the ads, and try not to blow it.
A free direct response simulator. No signup, just play.
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Find the right buyer, build the offer, scale the ads… and try not to blow the budget. Funnel Tycoon is a free direct response simulator. No signup, no catch. Just play.
