Zachary J. Radford

Zachary J. Radford helps coaches, consultants, and experts find their most valuable buyer, without painful niching down, chasing blue oceans, or guessing at avatars. Unlock your Unfair Market Advantage™ today. Grab his book, Stop Selling to Everybody, for $29.

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The Top 10 D2C Marketing Channels: Why They’re Effective and Strategies to Maximize ROI

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The direct to consumer e-commerce sales in the United States are expected to reach $174.98 billion by 2023. And, as an e-commerce business, that means more growth and revenue opportunities every year. However, it’s not that simple. You need to understand the best D2C marketing channels and how to maximize their return if you want …

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Facebook Ads Audience Types: What They Are and When to Use Them

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Facebook Ads offer a variety of targeting options for advertisers. There are several different types of Facebook Ads audiences, and each one has its own unique purpose. In this blog post, we will discuss each type of audience and when you should use them. Keep in mind that there is no “one size fits all” …

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8 Essential Google Ads Benchmarks You Need to Know

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It is important to measure the performance of your Google Ads campaigns to maximize return on investment. Otherwise, you may end up wasting ad budget and resources. There are many metrics that you should be tracking as well, including the conversion rate and clickthrough rate. In this blog post, I’ll cover Google Ads benchmarks you …

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Facebook Ads vs. TikTok Ads – Which Is Best for Your Business?

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The world of advertising is changing rapidly. With the rise of social media, businesses are now able to advertise their products and services in a variety of ways from Facebook Ads to TikTok ads. In fact, the average brand is spending $750–$2,499/month on advertising. But which platform should you use for your business? In this …

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23 PPC Statistics Every Advertiser Needs to Know

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Pay-per click advertising is one of the most cost-effective forms of digital marketing. It has been used to generate targeted traffic and increase sales for decades since the launch of Google Adwords in 2000. However, pay-per click advertisers need to know a lot about their industry in order to be successful. The following blog post …

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B2C Copywriting Guide and Examples For E-Commerce Brands

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B2C copywriting is a complicated subject that can be hard to grasp for anyone who doesn’t have experience with it. But, the truth is that all e-commerce brands should be using B2C copywriting strategies and techniques in order to improve conversions and sales. In this blog post, we will explain what B2C copywriting is and …

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Funnel Tycoon: Free Direct Response Simulation Game

Can you build a profitable funnel without going broke? Find the right buyer, build the offer, scale the ads, and try not to blow it.

A free direct response simulator. No signup, just play.

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Find the right buyer, build the offer, scale the ads… and try not to blow the budget. Funnel Tycoon is a free direct response simulator. No signup, no catch. Just play.

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